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AAP
AAP

Australian Firms Are Sacrificing People for AI gains, Warns New Report

Australia ASX Sydney

SYDNEY, May 27, 2026 /PRNewswire/ -- Australia's largest companies are overlooking people in favour of AI, leading to significant financial losses and a growing governance gap, warns new research report, Executive Priorities for the Next Digital Workplace Era 2026, released today by Staffbase.

Ramak Salamat, Regional Vice President – JAPAC, Staffbase

The report, which analysed the Executive Scorecards of the ASX 100 companies, found that the companies exceeding their people and culture targets experienced higher revenue growth (17.2%), compared to an average of 5.7% for those who didn't in FY24. The data highlights a strong correlation between prioritising people and stronger financial performance.

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