Australian children exposed to aggressive marketing of unhealthy foods – study

Australia’s biggest supermarkets, including Coles and Woolworths, and the food industry use ‘pester power’ to sell products. Photograph: Liudmila Chernetska/Getty Images

Australian children are being exposed to aggressive marketing of foods that are rated too unhealthy for young people in many other countries, new research has shown.

A study led by researchers at the George Institute for Global Health published on Wednesday in Public Health Nutrition shows a direct correlation between packaged foods with low nutritional value and high use of marketing directed at children.