Crack the door of an Australian freezer and it’s likely you’ll be greeted by the words “Sara Lee”. For decades, the company’s frozen baked desserts and ice-cream tubs have been a fixture in Australian kitchens, lying in cryogenic wait until called on for easily defrosted desserts.
That’s why this week, when Sara Lee went into voluntary administration for the second time, the nation’s freezers shed a collective, icy tear.
