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The Guardian - AU
The Guardian - AU
Environment
Graham Readfearn

Australia’s ‘first carbon-neutral telco’: do Telstra’s environmental claims about Belong stack up?

Plants in small thin pots
A UN expert group says that carbon offsets should only be used as a last resort after companies have made actual direct cuts. Photograph: Tracey Nearmy/AAP

Telstra’s low-cost mobile and internet company Belong is in the middle of a nationwide advertising campaign that is memorable for its imagery of a sliced-off bloodless thumb crawling up a snow-driven mountain.

“The average Australian is estimated to scroll the height of Everest on their phone every month. That’s why we proudly offset our network emissions,” the advert declares.

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