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The Conversation
The Conversation
Madeleine Stirling, Research Assistant, ARC Centre of Excellence for Automated Decision-Making & Society, The University of Melbourne

Australia may ban infant formula advertising. Here’s what the online ads actually say

Australia Facebook the Australian Research Council
Han Nguyen/Pexels

Recently, the federal government released a consultation paper seeking input on whether it should introduce legislation to prevent or restrict infant formula marketing in Australia. The consultation is open for submissions until April 10.

Until February 2025, Australian formula brands were under a voluntary agreement not to advertise formula products for babies aged 0 to 12 months, in order to support and protect breastfeeding.

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