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Kasey Symons, Postdoctoral research fellow, Swinburne University of Technology

Australia just won the netball world cup. Why isn’t there room for multiple women’s world cups in our sports media?

With the Matlidas progressing to the quarter finals of the 2023 FIFA Women’s World Cup, Australia’s sports media is focussed on this global mega event and the potential it has to change the women’s game.

Broadcast numbers are setting records, stadiums are packed, Matildas jerseys are flying off the shelves and the media is paying attention.

But why aren’t Australia’s netballers afforded the same media focus? On August 6, the Australian Diamonds won the Netball World Cup for the 12th time with a 61–45 victory over England in Cape Town.

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