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The Guardian - AU

National

Cait Kelly

Aussie classics Vegemite and Tim Tams cheaper in UK supermarkets than Australia

Vegemite Australia United Kingdom Coles Sainsbury BWS Liquorland Woolworths

Vegemite jars on a production line — Cheaper prices overseas could be designed to entice more consumers or reflect a more competitive market, supply chain expert Flavio Macau says. Photograph: Julian Smith/AAP

Shoppers in the UK are paying less for Australian brands including Vegemite and Tim Tams than customers in Australia, despite the classic products being made in Australia.

A comparison of seven Australian products stocked in UK supermarkets shows they are often cheaper to buy in Britain than at Australia’s two major supermarket chains.

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