There are a lot of buzzy skincare ingredients in the beauty world. Niacinamide, hyaluronic acid, AHAs, BHAs, retinol—the list can feel endless at times. But in the search for clearer, glowing, healthier skin, sometimes it pays to go back to the basics, or at least, back to nature. Such is the case with luxurious new brand Aunu, which utilizes medical-grade Mānuka honey to provide robust anti-inflammatory, anti-microbial, and antioxidant benefits to the skin.
Launched on October 22 from founder and CEO Jenn Krouse, the five-piece collection of products promises a more holistic approach to skincare that still delivers on clinically-tested efficacy. After all, using an intriguing ingredient like honey (which studies show has been used for its health and beauty benefits as far back as ancient civilization) is little more than a marketing ploy if it can't stack up to the claims. Luckily, there are plenty of clinical studies to support honey's skin-boosting claims, like "modulating the skin immune system" as well as soothing, conditioning, and wound-healing properties. Translation? Your skin looks and feels happier, healthier, and more radiant when honey is in the mix.
