It’s pretty rare that a new skincare launch genuinely gets me excited anymore. There’s a disturbing number of items on the market (Sephora’s website has nearly 3,000 options, for reference), so it takes a lot to actually add something innovative and new to the overwhelming pool of products. Enter the brand new, just launched (like, right this second) Augustinus Bader The Retinol Serum, which is designed to reduce wrinkles, address acne, fight hyperpigmentation, and firm skin—all without the irritation of traditional retinols.
“We look at what is considered the gold standard in the market and see if it is something we feel our technology can improve upon,” says medical doctor, scientist, professor, and skincare founder Augustinus Bader about the company's decision to expand their range. “For The Retinol Serum we wanted to create a highly efficacious formula, that could also be used by wider consumers, those with more sensitive skin, or those who might have been nervous about trying retinol based on other experiences.”
