Nearly every luxury automaker has had a full-size SUV in the US for years now—and most of them have been hugely successful. Everyone except Audi, that is, which is finally entering the ring with its new Q9 and more enthusiastically tuned SQ9 models.
The Ingolstadt brand has taken its time, done its homework, and not only figured out what works, but also where it can one-up the competition. Along the way, Audi also debuted a new-generation Quattro all-wheel-drive system, plus intriguing lighting and tech features.