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What Hi-Fi?
What Hi-Fi?
Technology
Harry McKerrell

Are Audio-Technica's new noise-cancelling earbuds the Sony rivals we've been waiting for?

Sony AudioTechnica Audio Technica
Three pairs of Audio Technica ATH-TWX7WH wireless earbuds on a wooden table.

Audio-Technica's latest true wireless earbuds could be a fascinating proposition. Positioned in a rather canny corner of the market, the new ATH-TWX7, unveiled at CES 2024, are set to retail at £190 – which places them smack in the valley between the affordable Sony WF-C700N (£100) and flagship Sony WF-1000XM5 (£259). There are models from JBL, Jabra, Huwaei and more in this space, but could Audio-Technica be the one to break the stronghold that Sony has in our 2023 Awards wireless earbuds category?

Great sound quality will help the new boys stand out, and the new Audio-Technica buds leverage the same 5.8mm drivers as found in the brand's flagship model, the ATH-TWX9. They also offer support for the Sony-made LDAC Bluetooth codec for playback of hi-res files, but none for aptX or aptX Adaptive codecs.

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