The Guardian has announced a new multi-platform campaign, creating a huge cultural moment to launch the new Audible Original adaption of George Orwell’s 1984. With articles exploring everything from fake news to resisting online rage fests, bold interactive graphic treatments in display and a full ad takeover of Observer Magazine, the campaign shows why this version of 1984 is the must-listen audiobook for 2024.
The campaign uses the Guardian’s unique formula of “scale, influence and integrity” to deliver high impact content to match Audible’s all-star cast: Andrew Garfield, Cynthia Erivo, Andrew Scott, Tom Hardy and Romesh Ranganathan.