The Audi logo is one of the most recognisable brands in the world, but a design change has left fans of the German car manufacturer feeling rather flat.
Out has gone the bevelled, 3D look that is so iconic, to be replaced by a new 2D redesign that is supposed to give it a “significantly more modern” appearance. But Audi lovers are not convinced.
One critic of the change said on Reddit: “It really does look cheap. Looks just pasted on, as an afterthought”, while another commented: “What a disappointment. One of the things I liked about Audi is that they still used physical badges that you can feel and run your hand across.”