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Wales Online
Wales Online
World
Dominic Picksley

Audi fans feel flat after German car company redesigns iconic logo

The Audi logo is one of the most recognisable brands in the world, but a design change has left fans of the German car manufacturer feeling rather flat.

Out has gone the bevelled, 3D look that is so iconic, to be replaced by a new 2D redesign that is supposed to give it a “significantly more modern” appearance. But Audi lovers are not convinced.

One critic of the change said on Reddit: “It really does look cheap. Looks just pasted on, as an afterthought”, while another commented: “What a disappointment. One of the things I liked about Audi is that they still used physical badges that you can feel and run your hand across.”

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