Audi, which will enter the Formula 1 grid in 2026 as it takes over Sauber, has announced a new multi-year partnership with intelligent travel and spend platform Perk.
Perk, which will become Audi's official work automation partner, is set to aid the German outfit in the organisation of the logistics behind the intense race calendar with its intelligent tools. The Perk logo will appear on various team assets.
“We’re thrilled to welcome Perk as our partner," team principal Jonathan Wheatley said. "Behind every race is an immense logistical effort, and with Formula 1’s demanding global calendar, that requires precise travel management for hundreds of people, the scale and complexity of operations are immense.
"Every little detail matters; everything and everyone contributes to winning. Perk’s technology brings intelligence and efficiency to one of the most demanding parts of our operation, empowering our teams to operate with maximum focus, performance and precision.”
Perk CEO and co-founder Avi Meir added: “The future Audi F1 Team embodies what we stand for at Perk: ambition backed by action. As we enter a new era at Perk, disrupting the industry and transforming how people and companies work, there’s no better team to partner with than the future Audi F1 Team.
"We’re proud to support the team in powering real work and helping them focus on performing at their best on track.”
This comes shortly after Audi confirmed that Visit Qatar will become a principal partner from 2026. Visit Qatar will work to provide hospitality both in the F1 paddock and online, giving fans the opportunity to experience the heritage of Qatar.
“The Qatar Grand Prix has grown into a valued destination on the F1 calendar," Wheatley commented. "Welcoming Visit Qatar as a partner and bringing Qatar’s unique blend of culture, warmth, and innovation to F1 fans around the world is a natural next step to highlight what makes this country such a remarkable destination.
"Through unique fan events, cultural showcases, and digital experiences, we are excited to partner with Visit Qatar to foster global cultural connections, built through the platform of Formula 1.”
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