
The new ATSC 3.0 (aka NextGen TV) digital TV standard holds the promise to dramatically improve the broadcast TV viewing experience in the US, with features such as 4K video with high dynamic range (HDR), Dolby Atmos audio, interactive apps and program guides – all of it delivered for free over regular broadcast channels.
But even though those capabilities are baked into the ATSC 3.0 standard, 4K broadcasts have so far have been limited to experiments and technology demos, with not a single ultra high-definition program reaching a household equipped with an antenna and ATSC 3.0-compatible TV.