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TV Tech
TV Tech
Phil Kurz

ATSC 3.0 Datacasting Comes Of Age

ATSC Sinclair Chris Ripley NAB Show
ATSC 3.0.

The 2024 edition of the NAB Show will be remembered as a turning point in the effort to make ATSC 3.0-based datacasting a profitable proposition. 

Sinclair Broadcast Group advanced its goal of monetizing spectrum from datacasting with the announcement of its Broadspan datacasting platform (see p. 25). AT&T Business was on the show floor in the ATSC booth discussing a significant upcoming trial of 3.0 datacasting that will lead to a Q4 2024 commercial launch for business clients, and a new venture, Peak3, informed public broadcasters at Public Media Venture Group (PMVG) TechConnect one day before the show about its efforts to sell 3.0 datacasting services to Internet of Things (IoT) customers.

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