In May 2020, Ather Energy unveiled its first model, the 450X. Back then, it was touted as India’s first premium electric scooter, boasting high-tech connectivity features such as Bluetooth and 4G. Since then, a lot of new players have entered the market, all but stealing the throne from Ather. New players like Ola Electric have made e-mobility accessible to the masses, while established brands like TVS extend the trust and reputability of their brand to the electric space.
With that being said, Ather Energy is once again leveraging its tech with the launch of the 450 Apex in India. The 450 Apex, as its name would suggest, is the brand’s top-of-the-line model, boasting the most power, performance, and tech in its lineup. It’s also the most expensive one at Rs 189,000 (approximately $2,275 USD). While that price tag may seem like a bargain in the context of the European and US markets, it’s well and truly premium for most Indian commuters. For reference, Ola priced its S1 X at just Rs 89,999 (about $1,083 USD).
