Mohammad Ashraf, owner of an IHOP franchise in Fullerton, California, watched with amazement what happened during Ramadan this year.
Cars often double-parked in front of the chain restaurant before dawn, as members of the Muslim community assembled, hoping to have halal chicken tenders or turkey-bacon omelets as their suhoor meal before fasting for the day.
A general manager frantically took orders outside with a pen and paper in an effort to ensure everyone could be served before sunrise. Some, finding no available tables, would eat out of styrofoam containers while sitting on the curb. The commotion this year made one thing clear to Ashraf, who is Muslim: his annual Ramadan-only menu of halal specials would have to stay, year-round.