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Clarified, 6:23 p.m. | October is here, and with it cooler weather, political surprises — and soon, campaigns’ last chance to define candidates and their opponents.
Campaigns still have a few weeks to win over voters with their closing messages, Matt Gorman, a vice president at the consulting firm Targeted Victory, told ATR. Polling can still help inform what messages will most persuade voters, and that’s evident in how some Democrats are responding to Republican attacks on crime, he said.
