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Fortune
Fortune
Cara Sylvester

At Target, we believe retail's next great disruptor is emotion. Look no further than this year's winter wonderland

Cara Sylvester is the executive vice president and chief guest experience officer for Target Corporation (Credit: courtesy of Target)

There is a certain magic to retail done well.

Because whether it’s a small shop, a major department store, or a multi-category big box, a great retail experience doesn’t just inspire you to buy, it invites you to feel something.

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