At an upscale Mexico City hotel on Friday, several hundred right-wing activists and international allies gathered to carve an identity for Mexico's fledgling conservative movement just as governments across Latin America swing left.
The U.S.-based Conservative Political Action Conference, which has boosted far-right leaders like Donald Trump, Brazil's Jair Bolsonaro and Hungary's Victor Orban, is holding its first offshoot event in Mexico on Nov. 18-19.
The meeting follows a wave of leftist electoral victories in Brazil, Chile, Colombia and elsewhere that have cast doubt on the far right's strength in Latin America while also rallying it against perceived adversaries in the media, pop culture, electoral agencies and big tech.
"My friends, we are together in the same boat," said Eduardo Bolsonaro, son of Brazilian President Jair Bolsonaro and a crowd favorite, who repeated conspiracies about Brazil's electoral integrity and drew applause with videos of Brazilians protesting the election result.
Earlier in the day, former Trump advisor Steve Bannon falsely claimed in a streamed address that Brazil's President-elect Lula Inacio Lula da Silva stole the October elections from Bolsanaro.
Worries about the left's return in Brazil and elsewhere in the region were front and center on Friday, followed by anger about changing gender values, including transgender issues.
Matt Schlapp, chairman of CPAC parent group American Conservative Union, said in opening remarks that his "biggest worry" was the "march of godless communism" from Latin America to the United States.
Trump, star of CPACs past, was not present, and no Trumps appeared on the speaker lineup. Just one attendee donned a red MAGA cap.
Speakers, who included conspiracy theorists, activists and media personalities from around the world, called for new leaders to fight the spread of "socialism," "globalism" and "woke" culture in Mexico and elsewhere in the region.
"The right, the true right, has been orphaned," said Eduardo Verastegui, a Mexican soap actor turned anti-abortion advocate who helped organize the conference and who Eduardo Bolsonaro praised as "the future president of Mexico."
The far right does not play an influential role in Mexico, where left-leaning President Andres Manuel Lopez Obrador enjoys one of the hemisphere's highest popularity ratings.
"A new right is needed, at least here in Mexico," said Andres Burgueno, 28, who traveled from Mexico's western Sinaloa state to attend the conference.
"Right now what we see is really center-right, or centrist."
On Nov. 13, opposition groups protested Lopez Obrador's proposed reform of Mexico's electoral institute in the largest demonstration against his policies since he took office in 2018. Several CPAC speakers signaled the reform as a key concern.
Still, "it's difficult to see a conservative backlash against Lopez Obrador because Lopez Obrador has been very conservative," said political analyst Carlos Bravo, citing the president's strong ties to the army, business and evangelical voters. But Bravo did not rule out the far right's ability to move from the margins to the mainstream.
"They are playing a long game," he said.
(This story has been corrected to fix name to Matt Schlapp in paragraph 6)
(Reporting by Brendan O'Boyle; Editing by Tom Hogue)