Whalley, in Lancashire’s verdant Ribble Valley, is famed for its 14th-century Cistercian abbey and historic churches, as well as the spectacular views from Whalley Nab, the wooded hill that overlooks this seeming picture-postcard idyll.
But while the village still draws in family day-trippers and history buffs, it is also attracting an altogether different type of tourist, after earning perhaps an unlikely reputation as Lancashire’s premier drinking destination.