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The Guardian - US
The Guardian - US
Business
Aimee Rawlins

At 23, she set out to modernize the spice trade. Now she’s navigating Trump’s tariffs

United States Asia
a woman speaks with another woman in a store
Sana Javeri Kadri, founder and CEO of Diaspora Co, speaks with a shopper at the company’s spice display at Gjusta Grocer. Photograph: Jonathan Alcorn/The Guardian

In 2016, turmeric lattes were all the rage, but Sana Javeri Kadri thought the ones in San Francisco, where she lives, tasted nothing like the fresh spices she grew up with in India.

A former line cook who was doing marketing for a Bay Area grocer, Javeri Kadri “knew [her] way around spices”, but was new to the industry. Still, she booked a ticket home to Mumbai, hoping that she could get richer flavors into US pantries.

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