The Asus Zenfone 12 Ultra makes a great first impression, but then trips up and lands face-first. It's a powerful phone, it's an efficient phone, its price is competitive and its camera stabilization is second to none. But the fact there's no U.S. availability, and currently no confirmed price or release date for the U.K., plus an overall lack of hardware and software upgrades from the Zenfone 11 Ultra, mean it's going to stick in your mind for the wrong reasons.
In theory, any phone shopper could find something to like in this new Asus flagship, and you'll see them all on display throughout this Zenfone 12 Ultra review. But in such a competitive market, where software and AI features and camera quality are critical, you'll also see why familiar options from Samsung, Google and OnePlus are on our best phones guide, and this phone, sadly, is not.
