I don't normally have violent first impressions of a phone, but the Zenfone 11 Ultra caused me great distress and anger all the same. I'd assumed that Asus' adaptation of the ROG Phone 8 for more conventional users spelled the death of the diminutive Zenfone 10, a phone I particularly love. But with Asus continuing to sell the Zenfone 10, it's much easier to appreciate the new Ultra edition on its actual merits. And there are many merits to appreciate.
Avid phone watches will notice that a lot of what makes the ROG Phone 8 series so excellent has been copy/pasted onto the Zenfone 11 Ultra. That's a great template to work from, and the Zenfone’s lower price and focus on usability and practicality with extraordinary battery life (in a year that's already seeing amazing battery stats), a big and bright screen over gaming features and maximum performance mean it'll suit the average buyer far better.
