The Asus Zenfone 10 could easily have retained its status as one of the world's best small phones without really trying to upgrade anything from the Zenfone 9. Fortunately for us, Asus has made enough changes to make the new iteration as a worthwhile upgrade in its own right, while keeping it competitive with other, bulkier phones.
Asus still corners the market when it comes to performance-per-square-inch in a smartphone. The same goes for battery life too, even if it's a shame that photography and software updates are weaker than key competitors from Samsung and Google.
