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Efosa Udinmwen

'Asus will no longer add new mobile phone models in the future': CEO confirms no more Zenfone or ROG smartphones are coming as it pivots to focus on AI products

Asus ROG Zenfone TechRadar

Asus ROG Phone.

Asus confirms no new phones for 2026 - leaving Zenfone and ROG lines frozen indefinitely
Smartphone profits shrink as users upgrade more slowly and hardware gains feel marginal
Chinese brands are squeezing margins, making yearly phone launches risky for smaller brands

Asus has confirmed it will stop producing new smartphone models, effectively freezing both the Zenfone and ROG Phone product lines.

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