I used the ROG Phone 7 Ultimate for just over three weeks before writing this review, and in that time, I asked myself a few times if I would spend my own money to get the phone. Coming in at €1,399 ($1,533), the ROG Phone 7 Ultimate costs the same as the Galaxy S23 Ultra, and while it has a more aggressive design and unique gaming-focused extras, it isn't aimed at a mainstream audience.
Another point against it is that ASUS will only roll out two Android version updates, which is two less than what Samsung, OnePlus, and OPPO offer. Then there's the fact that the cameras aren't as good as the best Android phones — that isn't a big priority for ASUS.
