
2026 may have seen its first big smartphone casualty as Asus has announced it will not be launching any new phones in 2026, although it promises this is not the end for phones like the Zenfone 12 Ultra and ROG Phone 9 Pro.
A report by Digitimes originally stated that Asus' Taiwanese distributors had claimed that they could no longer buy Asus phones, with their industry partners saying Asus had wound up its smartphone division as of the end of 2025.