Asus denies it’s killing off the Zenfone, but the phone’s days still look numbered

Two red Asus Zenfone 10s on an orange background

Asus has emphatically dismissed recent rumors that it's planning to kill its Zenfone series, with the company hinting that we'll likely see an Asus Zenfone 10 successor next year.

Rumors about the demise of the Zenfone series, which have consistently ranked among the best small phones you can buy, started circulating on August 25 after the Taiwanese site TechNews claimed an “organizational restructure" at Asus would result in layoffs, which would make the Zenfone 10 the last model in the range.