Although Asus has been proactively preparing for potential geopolitical tariff changes, it warned that it may have to increase its prices later this year as it sets up new production facilities outside China.
"We will try to limit these costs to within a reasonable level. However, as we make further adjustments to production lines, it may become possible that we need to offset some of these costs to our clients," an Asus co-CEO said at the company's earnings conference call with investors and financial analysts.
