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The Conversation
The Conversation
Shiri Noy, Associate Professor of Sociology, Denison University

Astrology’s appeal in uncertain times

Astrology TikTok National Science Foundation Religion Rice University the John Templeton Foundation
Women, younger adults and LGBTQ+ people are most likely to look to the stars for guidance. We Are/DigitalVision via Getty Images

Scroll through TikTok, browse dating profiles or sit at a cafe, and you’ll often hear people reference their astrological sign. Someone might proudly claim their Leo energy; others joke that they would never date a Scorpio.

Even in modern societies shaped by science, technology and universities — what sociologists sometimes call “disenchantment” — many people are still looking to astrology for meaning.

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