Greg Adams is no stranger to premium sports cars. With a 32-year career that includes stops at Ferrari, Fisker, and Maserati, he understands the importance of defining the vision for a premium brand. Now Aston Martin's regional president for Japan and South Korea, he talked to CarExpert about that vision for Aston Martin.
According to Adams, when Lawrence Stoll's investor group bought into Aston Martin, they brought in many people who had helped establish Ferrari as a modern brand. At Aston Martin, that brand will include the existing GT cars as well as new products like the DBX 707 and Valhalla. However, it also includes taking the brand into the zero-emissions future with vehicles powered by electricity, hydrogen, or other alternative fuel.
