Assisted dying adverts to be banned if service legalised, Kim Leadbeater says

Kim Leadbeater after parliament voted in support of assisted dying in November 2024. She said she was still meeting and hearing from MPs about ways the bill could be improved. Photograph: Carl Court/Getty

Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said.

Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally ill people would not be allowed.