
Ubisoft has offered some mixed messages in response to the criticism of Black Samurai Yasuke in the lead-up to Assassin's Creed Shadows. One dev called out Elon Musk for "feeding hatred" in the whole ordeal, while a month later Ubisoft apologized for promotional material that "caused concern within the Japanese community." More recently, another dev has defended the studio's "creative choices" while noting its heavy reliance on Japanese experts.
"Of course we're making creative choices," art director Thierry Dansereau told Eurogamer at Gamescom. "It's a video game in the end, so we want to make the best experience possible for our players." Dansereau noted that the team has "worked with Osaka and Tokyo studios [who've acted] as consultants. One of their art directors is involved and doing research in the field. We went there, we did a field trip as well, and we have Japanese experts living in Japan."