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GamesRadar
GamesRadar
Technology
Austin Wood

Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"

Best Assassin's Creed protagonists: A close-up of Kassandra during Assassin's Creed Odyssey. .

The Assassin's Creed franchise evolved into the household name it is thanks to rare, or at least rare-among-AAA, support for risk-taking at Ubisoft, reckons Assassin's Creed 3 creative director Alex Hutchinson.

Speaking with FRVR, Hutchinson reflects on the dramatic shifts that Assassin's Creed has seen over the years. There's the once-central, now-sidelined modern era connection that started with Desmond Miles, for instance. "I would just delete it all in the modern ones," he says of this increasingly vague story thread.

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