ASRock, maker of motherboards, graphics cards, and much more, seems to have joined with Cooler Master, maker of cases, coolers, and not much more, to form a lovely little partnership for a reason I cannot quite discern. Not that I'm complaining, of course—spread the love, spirit of cooperation, and all that—it's just a little peculiar to have these two companies buddied up.
ASRock has announced this partnership (via Unikoshardware on X) on Chinese video sharing platform Bilibili: "The two parties will engage in comprehensive cooperation in product collaborative innovation and market ecosystem co-construction, jointly promoting PC hardware innovation and performance improvement" (machine translated).
