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The Independent UK
The Independent UK
National
Mike Bedigan

Aspen ski resort sues UK designer for sending influencers to its slopes

Perfect Moment ASC Lawsuit London
Getty Images

A luxury ski resort in Colorado is suing a British clothing brand for “falsely associating” itself with the location in order to “gain a reputation”.

The Aspen Skiing Company (ASC) has brought a lawsuit against London-based designer Perfect Moment, accusing the company of “deceiving” customers into believing that the two were affiliated.

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