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Daily Mirror
Daily Mirror
Business
Sam Barker

ASOS to axe 100 jobs as part of huge cost-cutting plan - after making £32million loss

Online fashion retailer ASOS is to cut more than 100 roles after making a £32million loss.

Redundancies will take place across all parts of ASOS, which employs more than 3,000 people in the UK.

Affected staff are now in a 45-day consultation, according to Retail Week.

An ASOS spokesperson said: "Simplifying and reducing our cost profile is a core part of ASOS’ change agenda that was outlined at full-year results.

"As part of this, we have taken the tough but necessary step to outline proposals to reduce the number of roles across the business.

"We will work closely with those potentially affected to support them through the consultation process and will seek to redeploy colleagues wherever possible.”

ASOS workers in all departments are affected (Bloomberg via Getty Images)

Some staff could be redeployed to other jobs within ASOS.

The firm made a loss of nearly £32million in the year to August, compared with a profit of £177million last year.

In an announcement, ASOS said it had taken a £650million banking facility and could write off £100million of clothing next year.

ASOS could soon open a pop-up store that sells items cheaper than its website.

The retailer is considering opening a "temporary, pop up outlet", sources close to the firm said.

The pop-up outlet would sell out-of-season clothes at a discount.

It is understood there are no plans to open permanent physical store.

ASOS owns fashion brands Topshop and Topman.

The company said it will make another loss in the next six months - partly because it will need to slash prices to shift stock.

In June ASOS warned that a cutback in spending by shoppers amid the cost-of-living crisis would dent its profits.

The group slashed its outlook for sales and profits after seeing a sharp rise in order returns, as customers reined in spending in the face of rocketing inflation.

Consumer price index (CPI) inflation hit 10.1% in the 12 months to September, latest figures from the Office for National Statistics (ONS) show.

It means inflation is once again in double figures and is up from the 9.9% recorded the month before.

ONS data shows the price of food and energy were the largest contributors for the jump in inflation.

Food and non-alcoholic beverage prices rose by 14.5% in the 12 months to September 2022.

But the price of fuel had fallen after hitting record highs earlier this year, according to the ONS.

Petrol fell by 8.7 pence per litre to 166.5p, while diesel prices fell by 5.0p to 181.6p per litre - although motoring groups say prices are rising again this month.

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