Regulators have launched a probe into whether fashion giants Asos, Boohoo and George at Asda are misleading their customers over their green credentials. The inquiry will examine whether the brands are pulling the wool over customers' eyes by claiming products are more sustainable or eco-friendly than they actually are.
Officials at the Competition and Markets Authority (CMA) said they will look into Asos's "Responsible edit" range, Boohoo's "Ready for the Future", and "George for Good". The CMA said it had received reports that some of the clothes in the ranges do not meet green criteria.
It could result in the retailers being taken to court if it emerges their claims do not "stack up", the authority said. The CMA also issued a stark warning to all fashion companies to make sure they are complying with the law.
