Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Casey B. Renner

'Ask For Forgiveness Not Permission,' Says Spanx Founder Sara Blakely, Whose 'Unhinged' Moves Took $5K Savings To $1.2 Billion

Strategic,Decision-making,In,The,Business,,Businessman,Sits,At,His,Computer,

Spanx founder Sara Blakely turned $5,000 in savings into a $1.2 billion shapewear brand by relying on bold marketing and what she called "unhinged" tactics. 

"Ideas are the most vulnerable the moment you have them," Blakely said on the "School of Hard Knocks" podcast. She told host James Dumoulin that early criticism such as "Why hasn't anyone already done it?" or "The big guys will knock you off in six months" might have discouraged her. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.