With a nod to its Japanese roots (it was founded in 1949 in the city Kobe), Asics has launched a new running shoe for the trail. And it's not too modest to use branding inspired by Japan’s highest summit, the iconic Mount Fuji.
In fact, Asics has gone full-throttle with its Japanese-themed branding – from a mountain logo to calligraphy-inspired markings and its ‘cool matcha' color.
