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Fortune

Nicholas Gordon

ASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger brand, gets into virtual reality with a new Pong-like video game

ASICs DISC Virtual reality Video Game Meta Ventures NIke

(Credit: Courtesy of ASICS)

A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that.

Gaming has long traded on the appeal of professional sports—think Electronic Arts’ Madden and FIFA series—but the relationship has rarely gone the other way. However, the world of sports has been tentatively exploring the idea of digital e-sports, starting with the Olympic debut of e-sports at the Tokyo Games in 2021.

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