Since its conception in 1949, Japanese sportswear brand Asics has never shied away from bold colour, especially when crafting the marathon shoes it became known for. The launch of the ‘Mexico Line’ in 1966 saw the introduction of its recognisable striped motif, one which hasn’t been out of circulation since (and has recently has a resurgence on the sides of the street-style ubiquitous bright-yellow Onitsuku Tiger Mexico 66s).
Now, coinciding with Copenhagen’s 3daysofdesign (12 - 14 June 2024), Asics has announced its latest collaboration, a collection of sneakers in three original colourways created with Danish design brand Hay which puts the motif front and centre. The collaboration, which is the first between Asics and Hay, unites the functionality of Asics’ Skyhand OG model with the minimal yet colourful essence of Hay’s Scandinavian design codes.
