A new study from Horowitz Research highlights the importance of streaming media for Asian-American audiences and their ongoing interest in Asian-language content.
“Clearly, there’s been an explosion in interest in Asian content – driven not only by Asian audiences but audiences in general,” notes Adriana Waterston, insights & strategy lead and executive vice president for the Horowitz Research division of M/A/R/C Research. “As media companies continue to lean into the Asian content opportunity, we anticipate that this will lead to even more varied and diverse stories that represent the entirety of Asian experiences, cultures, and communities globally and in the U.S.”
