The new Manchester United are starting to take shape off the pitch under the guidance of Sir Jim Ratcliffe and Ineos. An obvious strategy has been lacking in recent years and implementing one will be key to success on the pitch. Omar Berrada will arrive as chief executive in the summer and talks are ongoing to add Dan Ashworth as sporting director and Jason Wilcox as technical director.
Ratcliffe was clear about what he wanted from a chief executive and made Berrada the top target. The Frenchman’s credentials are impeccable: 12 years working across town at City Football Group (CFG) after time at Barcelona. For years Berrada has been earmarked by professional sports organisations as a potential company leader. NFL franchises were among those interested.
