Northumberland iced drinks company Polar Krush is set for growth on the back of a new licence deal.
The Ashington frozen drinks maker says it will create new jobs on the back of acquiring a licence to start selling the worldwide brand Calippo in a new flavour called Magic Blue. The firm has added the limited edition flavour to take the brand’s flavours to six, adding to current flavours of strawberry, lemon, orange, lime and cola.
Directors said the the development also enables the firm to expand into new markets. Polar Krush is primarily sold in the UK but with this expansion the firm will be able to sell more in Europe primarily in Germany, Poland and Italy.
