Get all your news in one place.
100’s of premium titles.
One app.
Start reading
AVNetwork
AVNetwork
Technology
AVNetwork Staff

ASG, Zero Density Enter into Strategic Partnership

ASG and Zero Density enter partnership for VR production.

Advanced Systems Group has entered into a strategic partnership with Zero Density. ASG will now carry Zero Density’s line of real-time virtual studio, augmented reality, and graphics technology designed for broadcast, esports, and live events.

The partnership expands ASG’s systems integration portfolio with options from Zero Density’s extensive series of high-end, real-time virtual studio, AR/XR and broadcast on-air graphics solutions. “They have an exceptional technology that we can deploy at our clients’ sites to yield what we believe is some of the highest quality XR-based production,” explained Dave Van Hoy, president of ASG. “We’re also very impressed with their customer track record. They're highly recommended by their existing client base. These are things that we evaluate carefully as we decide who to partner with.”

[Cloud Power: The Importance of Interoperability, Part 1 | Part 2] 

Zero Density is best known for Reality Engine - a real-time node-based compositing system that enables creative teams to stand out from the competition with next-generation Unreal Engine graphics. Reality Engine provides video I/O, keying, tracking, compositing, and rendering in one machine, making it easy to create photoreal 3D environments, AR graphics, XR productions and more—in real time. 

Other company highlights are Zero Density’s tracking brand Traxis with its AI-powered talent tracker and camera tracker. Built for both LED sets and green screen cycloramas, these tracking solutions let broadcasters spend less time worrying about photorealism, giving more space to focus on creativity. Zero Density recently announced a major update to Traxis and a new software bundle that will make photorealistic graphics accessible to all broadcasters.

[We Went for an Off-Road Adventure with Vú at InfoComm 2023... and It Was Awesome]

“They have a unique methodology for real-time rendering video wall backgrounds that when combined with their method of using camera tracking data makes a production much more photorealistic in real-time,” Van Hoy added. “They’re taking photorealistic XR to a new level. We believe it’s the highest quality available today.”

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.