Alongside food and drink, fashion has become one of the most exciting things to shop for at the supermarket. From M&S’s summer staples to Hunza G-inspired swimwear at Asda, it's well worth keeping an eye out for affordable, trend-led pieces while you're doing the weekly shop.
Activewear is one category supermarkets are getting particularly right, tapping into our love of comfortable, stylish sportswear that works just as well beyond the gym. In fact, I couldn't help comparing Asda's latest collection to the premium pieces I've been eyeing up from Alo.
