Major supermarkets are making a huge change to a product most people add to their shopping trolley every single week - but it’s all for a very important cause. Asda, Waitrose, Morrisons and Tesco have become the latest chains to pledge an update to their toilet roll packaging in a bid to raise awareness of the symptoms of bowel cancer.
The move comes after Bowel Cancer UK has called on supermarkets to add the little-known facts and stats to their own-brand packaging, following an idea from a Marks and Spencer employee.
The idea originated from M&S employee Cara Hoofe, who was diagnosed with bowel cancer in 2016. She submitted the idea via the retailer's CEO suggestion scheme, Straight to Stuart, and kickstarted a movement that can help potentially save lives.
